YOUR ONE STOP
CONNECTION TO THE
HEALTHCARE WORLD
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Golden Rule Marketing
We believe in treating everyone exactly how we would want to be treated. We call it Golden Rule Marketing—it means we put the needs of others above our own.
The
WENO
Story
In 2007, a physician in Castroville, Texas asked if the WENO Healthcare eCommunity could add e-Prescribing to their services. WENO did, but, unfortunately, the company’s e-Prescribing days were short-lived. Like other e-Prescribing networks that had tried to enter a strongly dominated market, WENO Healthcare was not able to provide a vast network of pharmacies to support the prescribers.
In 2009, WENO Healthcare applied to be an Office of the National Coordinator Approved Testing & Certification Body (ONC-ATCB). They were not approved. Part of the application included a knowledge test. Since WENO submitted two separate applications, the knowledge test had to be repeated with different sets of questions. This presented quite the challenge to WENO’s small woman-owned business, as CEO Tina Goodman was the one who had to dig for most of the answers. Regardless, WENO did pass both application knowledge tests. This rigorous and disappointing exercise, proved to be a blessing in disguise, with Goodman emerging as an expert highly trained in EHR certification, testing procedures, and e-Prescribing standards.
WENO Healthcare Inc. became WENO Exchange LLC in a 2014 merger (WENO for short). Today WENO services a variety of partners with solutions that make a real difference in how healthcare information is exchanged.
CEO
TINA
GOODMAN
Tina Goodman is co-founder and majority owner of WENO Exchange LLC . With a vision for revolutionizing healthcare communication, Goodman founded Weno Healthcare Inc. in 2006, and Weno Exchange in 2011. In 2014, Weno Healthcare and Weno Exchange merged with Weno Exchange LLC as the surviving entity. Weno Healthcare was the first secure messaging system (Weno Mail) and was used primarily for post acute discharges for HCA Hospitals in the San Antonio, TX and New Orleans, LA areas. Wenohealthcare.com is owned and operated by Weno Exchange LLC.
Goodman has served the healthcare industry since 1982. She has experience as a licensed nursing home administrator and has served in many post-acute healthcare settings in both management and marketing roles. She is the author of the book Fill ‘Er Up! – Marketing Success for Long-term and Short-term Care. She is the inventor of a U.S Patent for a ‘Padded Foot Support with a Ball of Foot Depression’ (A Heelho LLC product). Goodman is an experienced speaker and trainer for large corporations and associations including: the Texas Nursing Home Association, the Oklahoma Owners Meeting for Nursing Homes, the Nexion Corporation, the Daybreak Corporation, the Preferred Care Corporation, Mary Kay, and others. She serves as a security & ONC certification consultant for Electronic Health Record Organizations, where she shares her expert knowledge of the rules governing EHR ONC-ATCB certification and e-prescribing. She served on the board of OpenEMR and currently serves on the board of WENO Exchange. Tina resides in Austin, Texas with husband Shane. They have four children and five spirited grandchildren.